ADELE Blasts “Shameful” Endorsement Deals!

By on 24 May, 2011

British soul sensation ADELE has vowed never to “sell out” by signing up for “shameful” endorsement deals, fearing it might taint her image!


The singer has sold millions of albums around the world, but she has never used her fame to advertise products, and Adele is convinced she has made the right decision by turning down all the lucrative offers.

In an interview with Q Magazine, she says:

“I think it’s shameful when you sell out. It depends what kind of artist you wanna be but I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted.”


Adele also refuses to sit down for hours of interviews and publicity work, as she doesn’t want her fans to grow tired of seeing her on magazine covers, adding:

“I don’t want to be in everyone’s face. I’m a big music fan and I get really p**sed off when it gets like that… and I don’t want people to get like that with me.”

The singer remains determined to go against her management team’s advice by playing shows for smaller audiences, despite being offered a fortune to perform at London’s 18,000-capacity O2 arena.

She adds:

“We had three nights on hold at The O2 and I was like, ‘I won’t play a festival. You think I’m gonna play a f**kin’ arena? Are you out of your mind?’ I’d rather play 12 years at (small venue) the Barfly than one night at The O2! So I’ve made all those decisions and some people are pretty mortified. They think I’m mad.”


You stick to your guns, Adele!




About Ed Bonilla

Ed is an entertainment news writer, and founder of TOMORROW'S NEWS. He always keeps a watchful eye on who and what's trending in the entertainment world. His articles focus on tomorrow's news today, including celebrity news, film news, music news and so much more!


  1. Dina Martinez

    26 May, 2011 at 5:18 pm

    This makes me love her even more! She’s bril!

    • Ed @ Tomorrow's News

      27 May, 2011 at 9:55 pm

      She’s definitely gone up in my estimations! 🙂